In an interesting move, they have now announced a card reader and app that will give them a physical presence in storefronts with the “Amazon Local Register”. Amazon isn’t intending on stopping there though. This new feature was essentially the “eBay Killer” and gave small businesses (selling as individuals on a per-item fee basis or as businesses for a monthly fee) a way to expand their reach and have a trusted platform to connect them to new customers. In order to ensure they could offer the biggest variety of products they developed the “Amazon Marketplace” to allow small businesses to sell their products through the Amazon infrastructure.
Amazon began as a “bookstore killer” when they offered low-price books shipped straight to your door, but it wasn’t long before they branched out to selling other products.
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